BIMA & Innovate UK | Are Agencies Struggling to Innovate?

Innovation Fatigue: Are Agencies Struggling to Innovate?

A Roundtable Discussion for Agency Leaders

Overview

Once known as the engines of innovation - experimenting with new technologies and creative problem-solving models agencies now find themselves in a shifting landscape. Procurement pressure, pricing challenges and a move towards lower-risk, subscription-based models may be limiting the space for bold experimentation.

Is “innovation fatigue” setting in across our sector?

BIMA is convening a small group of agency leaders for an open, Chatham House-rule discussion to explore this question in depth. Together, we’ll look at how the innovation landscape is changing, where the barriers lie, and what’s needed to re-energise creative innovation across the UK’s digital and marketing agencies.

This roundtable forms part of a wider qualitative research initiative being undertaken in partnership with national innovation bodies. The insights gathered will help refresh and expand their understanding of your worlds and help businesses access the support they need to innovate.

Why Attend?

• Contribute your perspective to a national research effort shaping the future of UK media agency innovation.
• Share challenges and opportunities alongside peers who lead some of the UK’s most forward-thinking media agencies.
• Contribute to refreshing and expanding innovation agency understanding of your pocket within the creative and digital industries.

Who Should Attend?

Founders, CEOs, MDs and senior innovation or strategy leaders from digital, creative, media and marketing agencies who are driving (or striving to drive) innovation within their business.

Format

• Chatham House rules apply to ensure open and honest discussion.
• Facilitated by BIMA, with insights contributed to a broader research project.
• Session length: 90 minutes (with refreshments provided).
• By attending you are consenting for your data to be shared with Innovate UK Business Connect.

Join the Conversation

Spaces are limited to ensure meaningful dialogue.

Reserve your seat and help shape the future of agency innovation.

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